Garden Route and Klein Karoo Tourism Office elevates region at 2023 Africa Indaba Show
Garden Route and Klein Karoo Tourism (GR&KK) Regional Tourism Office (RTO) of Garden Route District Municipality (GRDM), recently attended the 3 day Africa Travel Indaba 2023 held at the International Convention Centre (ICC) in Durban.
In accordance with the GRDM Tourism and the Growth and Development Strategies, GRDM must market / sell the region.
Tourism marketing and development Unit is responsible for coordinating regional tourism initiatives and promotes and develops tourism throughout the region, while working closely with eight (8) Local Tourism Offices (LTO). With a focus on selling and promoting the region’s vast potential, GR&KK also aims to attract global attention and foster economic growth in the district.
From 09 May – 11 May 2023, preceded by a Business Opportunity Networking Day (BONDay) on 08 May 2023, the Africa Indaba Show aimed to provide a platform for thought leadership, knowledge sharing, and market insight. BONDay is developed in collaboration with global tourism organisations, continental experts, and industry associations.
During the trade show, African tourism exhibitors showcased their offerings to international and local buyers, destination marketing companies and leisure tourism service providers. The event allowed travel trade professionals to meet face-to-face with some of the most influential buyers on the continent, and gain a deeper understanding of Africa’s excellence and endless potential. As a result of these opportunities and quality connections, Africa will be able to shape its future.
According to GRDM representatives, several new and existing connections were made over the course of the three days, as the GRDM delegation engaged with various domestic and international buyers interested in learning about our area, re-visiting or expanding their tourism offerings by integrating the Garden Route & Klein Karoo into their existing packages.
The following top four tourism offerings were most popular under the tourism buyers
-Educational trips to familiarize tour/travel agents of existing and new products/offerings in the Garden Route & Klein Karoo
-High-end luxury travel (5 Star)
-Incentive travel (Golfing, wine routes, craft beer and gin experiences)
-Camping and caravan offerings in the Garden Route & Klein Karoo – most interest from the domestic market
The Western Cape stand was hosted by Wesgro, with the GR&KK Regional –Tourism Office also forming part of it to promote the region along with Visit Knysna, George, Wilderness and Uniondale Tourism LTOs.
Africa’s Travel Indaba is an iconic African leisure trade show, owned by South African Tourism, with the specific objective of creating market access for our vast array of African leisure tourism products.