On Air & Online Advertising with eRadio SA
If you are not considering shifting from the traditional media channels such as print, radio, and TV to more effective online advertising opportunities, you are losing out. With the advancement of the internet and development of tech devices, Live streaming is today a way of life for most people around the world.
Here are some reasons why you should consider online radio advertising:
Consumers worldwide are embracing internet radio on an increasing range of devices. Listening to the radio station of your choice is nowadays not limited to the area where you live and not to the radio in your car or sitting in the lounge. Listeners have access to their favorite music 24/7. More people, therefore, get to listen to online radio. This is a brilliant opportunity for advertisers to reach consumers listening on tablets, smartphone, and laptops from all over the globe -anytime. eRadio’s mobile app makes it even easier and more accessible to listen.
Wide Variety and Choice
There is a growing shift towards online listening since it offers greater freedom in terms of choice and variety. It has no limitation of geographical distance or boundaries from antennae, and almost anything is within your reach.
Longer Listening
While the average FM listener spends a limited amount of time listening to traditional radio during the peak times, the trend today is to enjoy streaming the online radio station of your choice while chatting, working out, driving or on your laptop.
Research shows that online listeners are more likely to act on your advert’s call to action. If they are online checking their social media or browsing the internet and they hear the radio advert, they are poised perfectly to take action right away and buy your products online.
Cost-effective but effective
Surprisingly, advertising on online radio costs significantly less than advertising on the traditional radio stations.
The shift to streaming offers benefits for anybody who wants cost-effective advertising that reaches a much wider audience. (Chris Johns DHDJ Miami)
Listenership
We’re extremely proud to report that over the past 6 months (November 2023 to April 2024), eRadio’s daily listenership increased by a whopping 69% to an impressive 85,000 a month. Listener ages range from 25-55 with 80% of South African listeners located in the Western Cape, closely followed by Gauteng and the Eastern Cape.
We also have loyal listeners from the UK, Dubai, USA and even Ireland! We’re continuously adding eRadio on as many streaming platforms as possible to make listening as easy and accessible as possible from smartphones, tablets, computers and even Smart TV’s. Our custom-built eRadio SA App is available for download from our website and the Google Playstore.
Fast facts:
-Audience Languages: 40% Afrikaans – 60% English
-Target Audience: 25- 55 years old (LSM 8-10)
-Average listener age: 45
-Gender: 40% Male – 60% Female
-Station Format: 80% Music – 20% Talk
-We offer a great selection of music from the 80’s, 90’s, 00’s and today.
-eRadio is on air and online 24/7/365 and loadshedding-proof.
Be heard, be seen on eRadio.
For rates and bookings, please contact eRadio Sales Associate Zune Venter